Wednesday, June 25, 2014

Encore Ranks Highest in Segment in Initial Quality


Second year in a row for Small SUV to receive recognition

For the second consecutive year, the 2014 Buick Encore ranked highest in the Small SUV segment (in a tie) in the J.D. Power Initial Quality StudySM results released today.

More than 51,000 of the compact crossovers have been delivered since going on sale in 2013. In its second year of production, the Encore remains a top-seller for Buick, with nearly half of customers coming from brands outside of General Motors.

This award complements Buick’s recognition as the highest-ranking mass-market brand for customer satisfaction with dealer service, according to the J.D. Power 2014 U.S. Customer Service Index (CSI) Study SM .

“Our strong products continue our rapid growth in the market as customers discover all that Buick has to offer,” said Duncan Aldred, U.S. vice president, Buick and GMC. “The Encore receiving this recognition for a second year in a row shows Buick’s ongoing commitment to quality and customer satisfaction.”

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